Soul Loft was birthed from a need. A need for emerging artists to have a free space to present their craft in front of new and old audiences, thus allowing them to build their fan base. The LA music scene is full of pay-to-play deals that do more to disadvantage an artist than it does to support their growing artistry.
Elle B (www.elleb-music.com) is a Los Angeles native and singer/songwriter who’s own experience on the LA scene pushed her to create the space for artist’s like herself. Bi-monthly, she hosts friends, family and new fans with at The Ca’Brea restaurant (346 La Brea, between 3rd & 4th Street).
Soul Loft features Local Brew – the resident Soul Loft house band lead by musical director, Reggie Johnson. Soul Loft plays the funkiest and most soulful sounds around from popular artist covers to the more obscure but ever musical b-sides. Local Brew also makes itself available to artists who do not have their own band, so that Soul Loft remains accessible to ALL artists.
Soul Loft also features an off-hours happy hour from 7p-10p, featuring $3 beers, $5 wine and cocktails and $5 appetizer menu.
Finally, Soul Loft will be filmed and distributed online as a web series. Videographer and director, Carey Williams (www.themadhype.com) has teamed up with Elle B and Soul Loft to provide a more in-depth look at our featured artists with a brief interview and a highlighted song from each artist’s set that night. By sharing Soul Loft with the online community (and world-at-large), Elle B hopes to support fellow artists gain a wide audience and bring the consumers love of music back to the basics.
